Selling Your Phoenix Home

Pricing is the single most important decision you'll make as a seller. Overpriced homes sit on the market, accumulate days-on-market stigma, and ultimately sell for less than if they'd been priced correctly from the start. In Phoenix, buyers are savvy and have access to the same data you do. A Comparative Market Analysis (CMA) from Greg will show you what similar homes have sold for in the last 90 days — adjusted for size, condition, location, and features.

First impressions are everything. Phoenix buyers expect move-in ready homes — especially in the $400K+ range. Key preparation steps: deep clean every room, declutter and depersonalize, touch up paint (neutral desert tones sell well in AZ), repair obvious defects, service the HVAC (buyers will ask), clean the pool and update landscaping. Consider a pre-listing inspection to identify and fix issues before buyers find them.

Over 95% of buyers start their search online. Professional photography is non-negotiable. High-quality photos, drone aerials (especially for larger lots or mountain views), and a virtual tour dramatically increase showing requests. Greg's marketing includes: professional photography, MLS listing with maximum exposure, Zillow/Realtor.com/Trulia syndication, social media campaigns, email blasts to buyer agent networks, and targeted digital advertising.

Arizona law requires sellers to complete a Seller Property Disclosure Statement (SPDS) disclosing known material defects. You must disclose: roof leaks, plumbing issues, HVAC problems, pool/spa defects, pest infestations, HOA disputes, boundary disputes, and any other known issues. Failure to disclose can result in lawsuits after closing. Arizona is a "buyer beware" state, but known defects must be disclosed. When in doubt, disclose.

In Arizona, offers are submitted on the AAR Residential Resale Real Estate Purchase Contract. Key terms to evaluate beyond price: earnest money amount (higher = more committed buyer), financing contingency and loan type, inspection period length, closing date, and seller concessions requested. In a competitive market, you may receive multiple offers — Greg will help you evaluate the net proceeds of each, not just the headline price.

After accepting an offer, the buyer has a 10-day inspection period (negotiable). They'll hire a licensed inspector and may request repairs or a price reduction via a Buyer's Inspection Notice and Seller's Response (BINSR). You have three options: agree to repairs, offer a credit, or decline and risk the buyer canceling. Strategic sellers address the most critical items and hold firm on cosmetic issues. Having a pre-listing inspection eliminates most surprises.

If the buyer is financing, the lender will order an appraisal. If the home appraises below the purchase price, you'll need to renegotiate, the buyer can make up the difference in cash, or the deal may fall through. In strong markets, some buyers waive the appraisal contingency. To protect against low appraisals, ensure your listing agent provides the appraiser with a strong comparable sales package supporting your price.

Arizona closings are handled by a title/escrow company. You'll sign documents 1–2 days before the closing date (or on the day). Seller closing costs typically include: real estate commission (5–6%), title/escrow fees (~$1,500–$2,500), any agreed-upon repairs or credits, prorated property taxes, and HOA transfer fees. You'll receive net proceeds via wire transfer on the day of closing. Plan your move-out for the day of or before closing.